About Us

Who We Are

We’re a team of professionals with expertise in B2B sales, customer experience, SaaS business management and cloud technologies. We’re motivated by curiosity, innovation, technology and learning. 

Our Vision

To be a driving force in helping businesses evolve. We create a space for growth, innovation, pushing boundaries and redefining industries.

Our Mission

To provide our customers with key insights and tools to help them truly transform.

The Team

Raygan Flores

Chief Executive Officer

Raygan is a visionary leader and technology enthusiast and is the co-founder and Chief Executive Officer of Software Hub.

With a passion for innovation and a deep understanding of cybersecurity challenges, Raygan has been instrumental in shaping the company’s strategic direction and driving its growth across the APAC region. Raygan’s leadership style is characterised by a relentless pursuit of excellence and a commitment to fostering a culture of creativity and collaboration within the organisation. Outside of his professional endeavours, Raygan is passionate about mentoring aspiring entrepreneurs and giving back to the community. He actively participates in industry forums and events, sharing his expertise and insights to help shape the future of cybersecurity.

Dale Liebenberg

Chief Experience Officer

Dale is a seasoned executive with a passion for business and expanding into new markets. He is both co-founder and Chief Experience Officer at Software Hub.

With a diverse background in business management, technology, sales and business strategy, Dale brings a unique blend of creativity and analytical thinking to his role. As the CRO, Dale is responsible for shaping the growth of the company. Outside of his professional endeavours, Dale is passionate about education and about making technology training available to disadvantaged communities. He believes that education is the key to positive change and that it has the power to uplift communities and eradicate crime and poverty.

Victor Maldonado

Chief Financial Officer

Victor is an experienced financial strategist, currently serving as the Chief Financial Officer at Software Hub.

With over 15 years of experience in finance and accounting, Victor brings a wealth of knowledge and expertise to his role. As the CFO, Victor is responsible for overseeing all aspects of the company’s financial operations, including budgeting, forecasting, financial planning and risk management. He works closely with the executive team to develop and execute strategic initiatives that support the company’s growth objectives while maintaining financial stability. Outside of his professional endeavours, Victor is passionate about giving back to the community and supporting initiatives that promote financial literacy and education. His dedication to excellence and integrity makes him a trusted advisor and invaluable asset to Software Hub.

Justina Phoon

Chief Marketing Officer

Justina is a passionate, values-led and results-driven marketing communications leader, growth strategy coach and our Chief Marketing Officer.

She is focused on growing Software Hub’s brand and business globally and communicating the value we bring to resolving our customers’ software development cybersecurity challenges. With over 20 years of recruiting, coaching and leading high-performance marketing, creative and marketing operations teams, Justina has expertise in developing and driving Go-to-Market, demand generation and marcom programs in Asia Pacific and the U.S. Justina served in key leadership roles in global edtech, property development, banking and hospitality organisations including Turnitin, Skillsoft, Central Equity, Coldwell Banker, Bank of Hawaii, and Ascott International Management.

Yuval Idan

VP | Technical Services

Yuval is an experienced cyber security leader, adept at navigating the intersection of technology and business. He has led both pre and post technical sales teams for over a decade.

At Software Hub, Yuval focuses on cloud, cyber and tech-ed technologies. He leads and drives technical efforts to ensure maximum value for customers. Outside of his professional life, Yuval enjoys exploring local culture and traditional foods. He’s lived in 5 countries across 4 continents.

Charmaine Capistrano

VP | Business Development

Charmaine is a seasoned sales professional with international business experience across Asia-Pacific and Japan. Charmaine leads the business development team at Software Hub.

Her career journey is marked by a profound understanding of Sales and Marketing, honed through engagements in Direct, Channels, and Inside sales.
Her professional journey boasts a diverse spectrum of industries, including Telecom, Media, Corporate Events, Hospitality, and Tech. This multifaceted background has equipped her with a unique perspective, allowing her to navigate and excel in varied business environments.

Throughout her career, Charmaine has successfully embraced roles that encompass the acquisition and retention of new logos. Her strategic approach to these aspects have not only driven revenue growth but have also established lasting relationships with clients and partners. Outside of her career, Charmaine is an avid traveller who loves to visit exotic destinations and experience new cultures and cuisines.

Fiona Sweeney

Fiona Sweeney

Strategic Advisor

Fiona has extensive experience in the technology enabled/B2B technology skills space and has a global
record of achievement in leadership roles and enterprise SaaS solutions for disruptive technology
providers.

She has worked with market leading EdTech companies including Skillsoft, Pluralsight and
Secure Code Warrior to successfully scale their businesses across the APAC region.
Her professionalism and focus on the customer has resulted in Fiona collecting industry and
achievement awards throughout her professional life. She is regarded as a trusted advisor on best
practice and deployment of technology skills solutions.

Our Values

People First

We operate with a philosophy that prioritises the well-being, development and satisfaction of our employees and stakeholders. We believe that our success is directly linked to the happiness and engagement of our workforce.

Boundless

We operate with a mindset that is absent of limitations, restrictions, or boundaries. We go beyond conventional limits to achieve extraordinary success for both our customers and our company. We encourage innovation, creativity and out-of-the-box thinking & we contiunally seek out new ideas and solutions to drive innovation.

Collaboration

We believe in working together cooperatively and synergistically to achieve a common goal. The sharing of ideas, knowledge, resources and responsibilities among our team members, with the aim of combining their unique strengths and expertise, will produce more effective & innovative outcomes for our customers and our business.

Unpretentious

We feel that being unpretentious fosters trust, loyalty, and positive relationships with each other our customers and our partners. We aim to build stronger connections and enhance our reputation which is based on authenticity and integrity.

Transparency

We believe that transparency leads to better decision-making and promotes a culture of accountability and responsibility. We promise to provide accurate and comprehensive information which allows stakeholders to: understand how our business operates, make informed decisions and hold us accountable for our actions.

Integrity

We have a strong commitment to integrity, an adherence to strong ethical principles, honesty, and moral values in all aspects of our operations and interactions. We act with consistency and uphold a high standard of ethical conduct, both internally and externally with customers, partners, and the wider community.
Software Hub

We specialise in digital transformation, including AI, cloud migration, DevSecOps, Software Security and Tech training.

© Copyright 2024 Software Hub

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